News Room

WEDNESDAY, MARCH 28, 2007

***FOR IMMEDIATE RELEASE***

Contact: Laurie Howell
703-717-3983


Howell [at] earthday.net


EARTH DAY NETWORK PARTNERS IN
GO ORGANIC! FOR EARTHDAY


WASHINGTON, DC - Earth Day Network (EDN) has joined as a partner in the award-winning ,Go Organic!for Earth Day campaign, along with Organic Trade Association and MusicMatters. The primary mission of Go Organic!for Earth Day, http://www.organicearthday.org/CelebrateEarthDay.htm, is to increase national sales and awareness of organic products, as well as for Earth Day.

Now in its third year, Go Organic!for Earth Day is bigger than ever. This April, more than 3,500 grocery stores across the nation and 40 leading organic manufacturers will come together to help consumers discover, understand and ultimately enjoy organic products as part of their daily lives.

Go Organic!for Earth Day includes money-saving coupons that are available in free booklets (a $12.55 value!) at participating retailers. Selected retailers will host Earth Day events and provide organic food demonstrations, product samples, and educational materials. The campaign's website, www.organicearthday.org, features recipes, giveaways and a store finder to locate participating retailers in your area. If your local retailer is not listed, you can also get a free coupon book by calling 866-I-GO-ORGA (NIC) to request one.

"This is an especially exciting year for Go Organic!for Earth Day because of the increased public interest in organic food and environmental issues in general," said EDN President Kathleen Rogers. "With sales in the billions, organic products are certainly one of the pillars of the new green economy, so we're dedicated to educating the public about the benefits of going organic, both for the health of our planet and ourselves."

For the first time, Go Organic!for Earth Day is holding an organic curriculum contest for K-12 teachers. Five outstanding teachers will win organic food for one day at their schools, provided by Go Organic!for Earth Day partners: CLIF Bar & Co., Del Monte Foods, Nature's Path Foods, R.W. Knudsen Family, Santa Cruz Organic, Stonyfield Farm and more! Interested teachers may register for free with Earth Day Network at www.earthday.net/programs/teachers/default.aspx, where they can download the contest instructions.

About Earth Day Network

Earth Day Network, www.earthday.net, seeks to grow and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable planet. It pursues these goals through education, politics, cultural events, and consumer activism. Current grassroots programs include the Climate Change Solutions Campaign, Campaign for Communities, and the National Civic Education Project. Earth Day Network works with more than 105,000 K-12 teachers in the United States alone. In 2006, EDN launched Earth Day Television, greatly expanding its reach to a global network of more than 15,000 partners and organizations in 174 countries. More than 500 million people participate in Earth Day civic activities, making it the largest secular civic event in the world. The 38th Earth Day will be celebrated on April 22, 2007.

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